Good To Go! Is an interactive book created for the UNC Charlotte’s Department of Art & Art History. The book doubles as an insightful board game and an imaginative alumni book. The book highlights the Department’s Graphic Design Alumni and their career achievements as of the production of the book. The board game focuses on the design process, going through kickoff of a project to the launch of the final product. The book isn’t just for the Alumni presented and potential students, but is also creates a book that can be revisited past a singular read.
To complete the final product, each designer different responsibilities to ensure the creation of the book. The development of the board game’s game play and the illustrations of the characters and alumni were my main responsibilities within the project.
The book was produced during the Fall 2018 semester of the Print Production course at UNC Charlotte.
Designers: Christine Baulieu, Anthony Edwards, Shawn Ibarra, Hannah Johnson, Helbis Morgan, Robyne Pomroy, Parks Sadler, and Joshua Todd.
Art Director: Dave Brodeur
Photography by Sayma Waleh
LOGO & BRANDING DEVELOPMENT
The logo represents the momentum and vivacity that every project goes through during the creative process. The name “Good To Go” refers to the phase used in Graphic Design when a print orientated project is ready for production. The green “Go” and check mark icon further empathizes that all work has been thoroughly reviewed and approved to be produced.
The team wanted to ensure the university’s spirit was present throughout the whole booklet. We used the UNC Charlotte’s green with colors that reflected the primary and secondary colors of the university’s identity standards. The typefaces used within the booklet all convey optimism regarding the attachments that every recipient has to UNC Charlotte.
The illustrations seen through the board game and book were made by modified stock illustrations. The decision to use stock illustrations in place of creating our own was made to avoid missing production deadlines. The alumni renderings presented were portrayed off images that were available to us through their online presence or by contacting them directly.
ALUMNI BOOK & GAME ITEMS PRODUCED
The Mailer was made to confidently deliver the alumni book and all the game pieces. Whenever an Alumni receives the Good To Go mailer, it will create a sense of nostalgia of their time at UNC Charlotte and all that they learned. It was also designed to be “machinable”, meaning it can be processed through Postal Service equipment.
Alumni who shared their knowledge and thoughts path are listed in the alumni book. Throughout the book alumni are highlighted with fun facts about their achievements, professional advice based on their experiences, and in-depth stories of their backgrounds. The book also acts as the rule guide on how to play the Good To Go board game.
The board game reflects through the creative process of working on a project with a client from Kick off to the Final approval. During the game players must accumulate points as they try to progress through different checkpoints until they reach the final approval to finish the game. As players progress through the game they will be presented challenges Graphic Designers face in their field such as difficult clients, production difficulties, and the consequences of high risks, high rewards.
Instead of leaving the back of the board game blank, a word cloud poster was created to encourage those who received Good To Go to use the poster as a decorative item. The word cloud is made up of data based on alumni’s job titles and their design formats. The size of words relate to the number of alumni who work under the respective titles.
Alum’s Brain Cards are cards that give players extra points throughout the game when they land on certain spaces. On each of the cards different alumni impart valuable tips about working in the Graphic Design field. They also encourage players to revisit the Alumni book whenever an alumni is highlighted when playing the board game.
The Spinner is used to tell how many spaces a player can move their game piece during each turn. The player must spin the spinner and whatever number lands flat and face up is the number of spaces a player can move. 6 Playing Pieces also come with the board game, allowing up to 6 players to play at once.