The Sziget Music festival is one the most popular music and arts festivals in Europe. Located on the Óbudai-sziget (Old Buda Island) in Budapest, Hungary, this award winning week-long festival has grown in international popularity throughout Europe and beyond. Sziget’s main mission is to be the place where ideas, voices, and supportive issues help advance social equality and aims to prevent war. To bring awareness of their goal, the festival began a movement called the Love Revolution.
While their current website is designed well and promotes the festival and all its activities, it fails in not utilizing the idea of the Love Revolution. With politics about discrimination and war causing turmoil globally, Sziget should take advantage of the fact of using their goal for equality and harmony to set an example for all walks of life. By doing so they will become a forefront of promoting peace using positive engagement and art.
This Project is in no way affiliated with the Sziget Festival.
LOGO & BRANDING DEVELOPMENT
The logo’s revision has been made to reflect the new identity of the festival. Sziget’s strongest weapon in their arsenal is love and the strongest weapon used in warfare is the nuke. Although nuke missiles are destructive in actual warfare, it also reflects how explosive the liveliness of the festival and its participants are. The addition of the metallic shine then adds a feeling of youth with the branding revitalization.
The Teko font used in the logo reflects the kind of type primarily used in war propaganda with its thick strokes and tall letterforms. The colors used in the rebranding help reiterate that Sziget is both a stern movement for equal rights and a bright celebration of equality.
The illustrated icons were created to further amplify the Love Revolution’s fierce personality. With icons portraying both realistic weapons and non-traditional ammunition, the illustrations carry out a balance of forwardness and optimism that reflects what the rebrand is aiming to achieve. Outlines and wavy textures create the sense of kinetic energy that is felt throughout the festival.
UI WEB BROWSER DESIGN
The remapping of the festival webpages was done to keep the minimal amount of pages possible. The Main Navigation links were chosen based on details potential festival goers would want to access the most. From there all subpages have been organized to the most appropriate locations on the webpage based on commonality of their information.
The purpose of the website redesign is to promote their mission of the Love Revolution by using elements that instill optimism and encourage a world without warfare. Although there are elements of war present, they have been altered to discourage violence but still are used as symbols of strength and being undauntable.
RESPONSIVE DESIGN FOR MOBILE DEVICES
Sziget's webpage redesign was also made to be responsive. Not everyone has computer access, so having a responsive webpage that can be read on any smartphone or tablet is a key element for Sziget. By doing so the festival can continue spreading its voice and goals to a wider audience globally at any time possible.